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ICONIC BRANDS DON'T FOLLOW THE RULES. THEY REWRITE THEM.

PR & Brand Storytelling for
Brands That Refuse to Play It Safe.

About

Where We Do Our Best Work

CPG & CONSUMER


From emerging challengers to established brands across food & beverage, wellness, beauty, pet care, lifestyle, and other consumer categories.
 

We work with brands across DTC, e-commerce, retail, and omnichannel.

We’re especially valuable at key inflection points — launching something big, entering retail, repositioning, expanding into new markets, or scaling faster than your awareness.

TECH & INNOVATION


From early-stage startups to established companies across AI, FinTech, MarTech, PropTech, consumer tech, and other innovation-driven sectors.
 

We turn complex or emerging ideas into clear, compelling stories that media and audiences can understand.

Through earned media, founder storytelling, messaging, positioning, and milestone strategy, we help technology companies build visibility, credibility, and authority in crowded and rapidly evolving markets.

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OUR MISSION

We don’t just secure headlines —
we architect
enduring category leadership.

By synchronizing every touchpoint, we ensure your narrative grows into lasting market authority.

We remove the friction between a world-class vision and the measurable traction it deserves.

Rogue's Founder

Modern Structure

Steven
Le Vine

Steven Le Vine, founder of ROGUE, a brand strategist providing narrative-led PR in Austin and Los Angeles

Steven Le Vine is a veteran media and brand strategist with over two decades of experience. As the founder of the award-winning PR and digital marketing firm, Grapevine PR + Consulting (GVG Agency), established in 2006, Steven has built a reputation as a leader in brand storytelling and elevation across tech, consumer packaged goods, and entertainment.


He has orchestrated award-winning campaigns for clients that have delivered iconic media moments, including sit-down interviews on Oprah, The View, Access Hollywood, and CNN, as well as countless placements in The New York Times, The Wall Street Journal, Men’s Journal, WIRED, Inc., Fast Company, USA Today, People, Variety, and more.


Steven is a founding member of the Forbes Agency Council and the Rolling Stone Culture Council, where he is an expert contributor in both Forbes and Rolling Stone.

 

He also serves as an ambassador for the Austin Technology Council, further solidifying his reputation as a recognized authority in media and branding. In 2022, he released the bestselling book, Stories That F-ing Matter: Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients, and Grow Your Business, featuring a foreword by longtime client William Shatner. The book provides a powerful framework for brands to craft narratives that cut through the noise.

  • LinkedIn | Steven Le Vine

OUR CONSTELLATION OF SERVICES

Business Plan

Brand Story & Strategy

DEAN Skincare Products

Brand Identity

Analytics

Market Research & Analysis

Messaging

Messaging & Positioning

Giving a Lecture

PR & Media Relations

Fitness App

Content Marketing

Travel Apps

Social Media Management

Shooting video

Creative Direction

Stock Computer

Website Design & User Experience (UX)

Young Vlogger

Influencer & Partnership Marketing

Podcaster with Headphones

Podcast & Video Strategy

Excited Over Modern Technology

Lifecycle Marketing 

Sale Tags

Sales & Marketing Collateral

Using Mobile Phones

Crisis Communication & Reputation Management

READY?

Mission: Feedback

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Justin Fischer

CEO of RiskScout

"I've used large firms before but none of them have delivered as many pitches and pickups nor did they spend the time like Steven and his team do to understand our business. I consider Steven a part of the team… You'd be in great hands with them."

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William Shatner

Cultural Icon & Astronaut

“Many thanks for all the work you do and wrangling the media so eloquently.”

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Graham McConnell

Founder of Nth Round

“We have really loved working with you and your team. In working with you we learned that it’s so helpful to have a partner who is ready to jump on opportunities, many of which we probably wouldn’t have ever been in the running for, which you secured for us.”

Success

Discover how we've helped brands break barriers, exceed expectations, and achieve real, measurable success.

We Take Pride in Our Numbers

Years of Experience

Partnerships

Brands Grown

BILLION

Media Value Secured

Awards Won

PRESS AND INSIGHTS

Milestones, recommendations and more.

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Get in Touch

Get Started Today

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